RUUM Privacy Policy
Last updated: Oct 3, 2026
This Privacy Policy explains how RUUM -("RUUM," "we," "us") collects, uses, and shares information when you use ruumsearch.com and related services. If you have questions, contact us at [admin@ruumcare.com].
1. Information we collect
Information you give us
Account information: your name and email address. We sign you in with a one-time code sent to your email. We don't use passwords.
Care search information (families): who you're searching for (for example, "my parent"), the type of care, location, budget range, timeline, and answers to our care assessment. We store care needs as general categories (for example, "memory support" or "help with bathing"), not as medical records. Please don't send us detailed medical records.
Inquiries and messages: pricing requests, tour requests, and messages you send to Providers through RUUM.
Provider information (communities and agencies): business name, address, phone, email, license number, staff contact details, listing content (photos, pricing, unit types, availability), and claim information.
Referral partner information: organization details, team members, and limited case information, such as a client's first name, last initial, care needs, and target dates.
Payment information (Providers): payments are processed by Stripe. We receive limited details, such as plan, billing status, and the last four digits of a card. We do not store full card numbers.
Communications: emails, support requests, and waitlist sign-ups.
Information collected automatically
Usage information: pages viewed, searches, listings viewed, clicks, and referring links (including campaign tags), plus device and browser type and approximate location based on IP address.
Cookies and similar technologies: used to keep you signed in, remember your preferences and searches, and measure how RUUM is used. You can control cookies through your browser settings.
Information from other sources
Some listings are compiled from public sources, such as state licensing records and Provider websites, and from our own research.
2. How we use information
To run RUUM: show listings, match families with relevant options, and deliver inquiries, messages, and tour requests.
To verify Provider claims and licenses, and to prevent fraud and misuse.
To process Pro subscriptions and billing.
To send service emails, such as sign-in codes, confirmations, replies, reminders, and billing notices. We'll also send marketing emails, which you can unsubscribe from anytime.
To show Providers aggregated insights about demand and listing performance. Insights shared with Providers are aggregated and do not identify individual families, except for families who contacted that Provider directly.
To improve RUUM, fix problems, and develop new features.
To comply with the law and enforce our Terms.
3. How we share information
We do not sell your personal information, and we do not share it for cross-context behavioral advertising.
We share information:
With Providers you contact: when you send an inquiry, pricing request, message, or tour request, we share the information you include, and relevant care search details, with the Provider(s) you chose.
With referral partners and Providers in a referral: case information is shared with the Providers a referral partner chooses to send it to.
With a RUUM team member you request: if you ask for help, or if a listing is unclaimed and our team contacts the Provider for you, a RUUM team member will handle it.
With service providers that help us run RUUM, under contracts that limit their use of the information. These include hosting and database (Supabase), email delivery (Resend), payments (Stripe), analytics, scheduling, and error monitoring.
For legal reasons: to comply with law, respond to lawful requests, or protect the rights, safety, and property of RUUM, our users, or others.
In a business transfer: if RUUM is involved in a merger, acquisition, or sale of assets, information may be transferred as part of that transaction.
With your consent or at your direction.
4. Health information and HIPAA
RUUM is a consumer marketplace and is generally not a "covered entity" under HIPAA. Information you share with us directly is protected under this Privacy Policy. Where RUUM works with a hospital or other covered entity as a business associate, we handle protected health information according to a Business Associate Agreement. Where a BAA is in place, its terms govern that information.
5. How long we keep information
We keep information while your account is active and as needed to provide RUUM, comply with legal obligations, resolve disputes, and enforce agreements. Records of admin actions and access to sensitive information are kept for security and compliance. You can ask us to delete your account at any time (see Section 7).
6. Security
We use reasonable administrative, technical, and physical safeguards to protect information. These include encryption in transit, access controls, multi-factor authentication for administrators, and logging of access to sensitive records. No method of transmission or storage is completely secure, and we can't guarantee absolute security.
7. Your choices and rights
Access, correction, deletion: you can view and update your account information in RUUM. You can also ask us to access, correct, or delete your personal information by emailing [admin@ruumcare.com].
Marketing emails: unsubscribe using the link in any marketing email. Service emails, such as sign-in codes and replies to your inquiries, will still be sent.
State privacy rights: depending on where you live (for example, California, Utah, Texas, Colorado, Virginia, and other states with consumer privacy laws), you may have additional rights. These can include the right to know, access, correct, delete, or obtain a copy of your personal information, and to opt out of certain processing. To make a request, email us. We'll verify your identity before responding and won't discriminate against you for exercising your rights. You may use an authorized agent where permitted by law.
Providers: to correct or remove an unclaimed listing, use [CORRECTIONS LINK / EMAIL].
8. Children
RUUM is not intended for anyone under 18, and we do not knowingly collect personal information from children. If you believe a child has given us information, contact us and we'll delete it.
9. Do Not Track
Some browsers send "Do Not Track" signals. There is no common industry standard for these signals, and RUUM doesn't currently respond to them.
10. Changes to this policy
We may update this Privacy Policy. If we make material changes, we'll notify you by email or on RUUM before they take effect. The "Last updated" date shows when it was last changed.
11. Contact us
Email: [admin@ruumcare.com]